"One word to describe what he means to my business, to me: Luminary.

Thank you  for coaching my team. Congratulations on founding Course Correction Consulting. Some founders build.The rarest among them also rebuild.James belongs to that latter group.He isn’t guided by urgency, but by awareness.He doesn’t chase success, he redefines it as he goes. Every adjustment he makes is not reaction, but reflection. A considered response to context, to timing, to people.

🌿 A mentor without a pedestal James doesn’t teach from above. He walks alongside. He asks the kind of questions that gently unsettle, and leaves room for silence where others might rush to speak.

🧭 Leadership without noise.  Where many lead through presence, James leads through clarity. He does not need to raise his voice, his coherence does the work.

💬 Personally, I’ve learnt from James that to correct is not to admit failure. It is to possess the courage to look again, and the humility to change, even when no one else is asking you to.

Many people build companies.James builds ways of being."

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About Aerowise: Aerowise’s founder, Perla, comes from a humble neighbourhood in Buenos Aires. At the age of 26, driven by curiosity, she dared to travel to England despite not having many savings and not speaking English. Her first employers taught her the language and encouraged her to integrate into the market with a formal job.

She started working in an aeronautical company as a translator and ended up being the number one in the commercial area on the first year. Perla learned everything she knows by working side by side with engineers, understanding the needs of airlines, airports and national authorities.

Constantly seeking self-improvement, she achieved every goal set by the company and herself. After many years of learning, she made the decision to take flight on her own and found Aerowise.

She successfully curated a team of industry professionals and experts, as we are today at Aerowise.

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