A strategic advisor helps you see the bigger picture, and act on it with confidence.
People often talk about situational awareness, and when you are juggling everything you may think you are well aware.
However, the problem with situational awareness is that you do not realise you lost it until you get it back.
Rather than just telling you what to do, a good strategic advisor is a guide:
They operate in the “sensemaking + decision support” zone, often filling the gap between coach, facilitator, and right-hand key person or co-pilot.
✅ They don’t take over your role, they help you elevate it.
You're still the pilot, but now you’ve got a co-pilot to assist with operating the business more effectively.
James’s insight:
Founders and growth leaders do not always realise how much noise was in their heads until they get the help they need.
Strategy is the art of making better decisions about the options you have, it is about making smarter calls with less friction.
Together we can work on that.